“My name is Amanda Todd”

The last cards in Amanda Todd’s video read “I have nobody, I need someone… my name is Amanda Todd”. Now the tragic irony of it all is that just a month later, upon conclusion of her short and tumultuous life, we would all know her name.

Over the last several years a number of equally tragic cases of teen suicide have also gone viral, inspiring a wave of public awareness campaigns and policy reform debates addressing bullying. This is an incredibly important development. This world profits from young people, but is not kind to them… so its high time people started recognizing the everyday challenges youth are facing today. It goes without saying that bullying is cowardly and destructive and needs to be addressed in every way possible. However, we must also recognize that this is often a reactive, rather than proactive approach to the issue.

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